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Track 15 – Strategic Leadership for Business Model Innovation in the Digital Age

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Corresponding Manager: Khadija El Karafli (khadija.elkarafli@uir.ac.ma)

Track Manager(s): Khadija El Karafli

Description
Rapid technological shifts are redefining how organizations adapt, compete, and create value. This track invites reflections on how leaders guide their organizations through profound change, balancing technological possibilities with human, cultural, and strategic considerations. It seeks contributions that explore how vision, adaptability, and collaboration enable organizations to evolve their structures, strategies, and ways of working in response to digital disruption. Rather than focusing solely on technology, this track emphasizes the interpretive and relational dimensions of change: how leaders make sense of turbulence, mobilize people toward shared futures, and foster learning and resilience. It welcomes studies that integrate perspectives from management, innovation, and organizational studies to understand how purposeful direction and collective sensemaking can generate sustainable renewal in the face of uncertainty.
Ultimately, this track aims to stimulate dialogue around leadership and transformation in contexts where disruption is the norm, encouraging interdisciplinary insights on how organizations can thrive amid continuous change.

Keywords
Strategic Leadership; Technology; Digital Era; Business Model Innovation;